Our Story
Built by riders,
for the whole industry.
Equivont was born out of a frustrating search and a simple question:
why is it so hard for horse people to find each other?
How it started
Born and raised in California on the back of a horse, Jessica DiCostanzo had the opportunity to move across the country. As a working amateur, she began researching her options for bringing her horse along with her.
Where to board? Who to train with? What farrier options were there? Who transports horses across the country? After spending hours searching the web, she became frustrated with the outdated, irrelevant information available. Existing directories provided a name and a phone number at best — with no way of knowing if the professional was even still in business.
After leaving countless voicemails that went unreturned and thumbing through archaic websites, it was obvious there was a significant disconnect between riders and the professionals who serve them.
In any other service-related industry, consumers search online to understand their options — a restaurant, a plumber, buying a car. Why wouldn’t horse people adopt a similar approach?
That experience powered the concept of Equivont. Jessica teamed up with Jacki Dunt to bring this word-of-mouth industry into the digital era. Together they built a platform where reputable equestrian businesses and professionals could be found by the riders actively searching for them.
Today, Equivont is evolving into a full editorial platform — a trusted source of industry content, curated advertising, and a directory that connects the equestrian community in the way it always deserved.
Our Mission
What we’re here to do.
Horse people,
through and through.
Every person on the Equivont team is an equestrian. We understand this industry because we live it — the early mornings, the expensive habit, the deep love for animals that makes all of it worth it.
The principles we ride by.
The equestrian industry runs on trust, reputation, and word of mouth. Everything we build at Equivont is designed to honor that — and make it work better.
We intentionally partner with equestrian businesses that align with our standards of quality and integrity. Not everything makes the cut — and that’s the point.
Whether it’s a sponsored post or a feature story, we hold every piece of content to the same standard. Our audience’s trust is the most important thing we have.
